Key branding definitions

Key branding definitions

There is very little consistency in people’s understanding, or usage, of brand terminology. For clarity, we offer the following definitions:
A Product: is something that is produced to function and exists in reality.

 

A Brand: has meaning beyond functionality and exists in peoples minds.

Product Quality: has major influence on Brand Qualities.

Brand Qualities: are the thoughts, feelings, associations and expectations created by a Brand Identity.

Brand Identity: is the way in which a brand is expressed visually and verbally.

Branding: is viewing every customer related activity as part of the branding process and managing it accordingly. Everything a company does that affects its customer, affects the value of its brand.

Marketing: means making it easy and motivating people to buy your product – through product design, pricing, packaging, distribution, advertising, etc.

Brand Marketing: is pushing beyond product benefits to fulfill a strategic core promise. It means looking past the tangible to the intangible, accommodating buyers’ practical needs while resonating with their deeper feelings.

Brand Strategy: means deciding which products are going to be used to deliver which products and services to which customers. (This may involve usage of global brands, umbrella brands, megabrands, subbrands, flanker brands, brand extensions and brand families.)

Brand Equity: is the present value of the pre-established purchases, or the premium paid, for a brand’s products.

Why do we want a brand?

All brands start by speaking to the needs and aspirations of an audience. The aspiration is the brand identity: that’s the projection of how the brand wishes to be perceived by its target audience (as opposed to the brand image, which is the way the brand is, currently perceived).

Knowledge and appreciation of this core concept will allow the steward of the brand to develop the mission, build and nurture the market, maintain the brand philosophy, strategy, overall look and feel of the brand and, of course, the logo. What is the audience going to be satisfied with the message coming from the brand? What is going to help build a strong brand identity (what would weaken it)? How can the aspirations for the brand identity be reached?

Who’s Minding the Store?

The brand steward, usually the senior executive from the parent company, must protect and cultivate the immutable core of the brand (about 50%) in order to ensure that the brand remains strong. The steward manages the part of the brand that must remain fluid (the remaining 50%) in order to keep the brand relevant and exciting. Typically we see a freshness and evolution in the brand’s advertising and packaging, that’s the part of the brand that is constantly evolving. The steward is responsible for overseeing the advertising agency’s efforts to promote the brand, to develop brand segmentation internally (that is, the sub-brands) and to direct the packaging of branded products. The overall responsibility of the brand steward is to keep the brand on course and profitable.

Companies that have broad, strong brand recognition can diversify through their sub-brands more than narrowly focused companies. For instance, Brit Richard Branson, a courageous babyboomer, started his first business in 1968 at the age of sixteen and has cultivated companies in the entertainment area ever since under the umbrella, Virgin Group (www.virgin.com). First came Virgin Records. Ten years later Branson branched out Virgin Atlantic Airways, then a year later added Virgin Holidays. Two years after that Virgin expanded to include Virgin Airship & Balloon Company, Virgin Publishing and Virgin Hotels, among others. Branson, a highly visible and consistently strong leader, is the very essence of pioneer spirit and innovation. Consumers ‘get’ virgin’s abstract brand identity because Virgin’s broad target audience identifies with Branson and all he stands for: unencumbered global vision and maverick style. He is a self-proclaimed Virgin for life.

Durbrow offers this wisdom, “There is not a long-term advantage to having a Brand If the image is more than a reality, the people will be disappointed whenever they encounter the brand. all its hard work, ie, the Brands will not command a premium or create a preference for the company’s branded products. “

Packing Tips for Travel Worldwide

Packing Tips for Travel Worldwide

You are leaving weeks of exciting and round-world adventure and no doubt everything you’ve done over the last few months has continued to this day. You’ve updated your passport, purchased your flight tickets, booked accommodation in different cities, bought annual travel insurance and you’re now ready to start packing for this long-awaited adventure!
Not sure where to start? We’ve covered some practical tips when you start packing for your trip.

Packing Tips for Travel Worldwide

Luggage or backpack

While the debate continues over whether a suitcase or rucksack is best on a round-the-world trip, we believe hybrids are ideal. You want a double-wheeled bag as a backpack for mobility and maximum comfort. You never know when you have to run to catch a train or bus that goes to the next destination, and have a bag that you can steer or ride comfortably will make it much easier. In addition, choosing a cloth bag because of the difficult problem favored because it allows your goods into the storage more easily.

Less is more Packing Tips for Travel Worldwide

When you have to decide what to take with you, there are items that are not appropriate for negotiations, such as passports, money, credit cards, and annual travel insurance information, as well as special items such as prescription eyeglasses. But when it comes to packing clothes, shoes, toiletries and equipment, remember less always more, and more stuff can be bought on the road if needed.

In fact, packing for any climate and situation you might face on your journey is almost impossible! We recommend three out of each clothing category: three pairs of pants, three shirts, three pairs of socks, three pairs of shoes – you get the idea. Remember that you will be able to wash your clothes on the go – a good bonus for packing light.

Try choosing pieces that can be mixed and matched and made from a cloth that dries quickly. If you have items that can serve a dual purpose, such as women’s sarongs that can be used as beach towels, skirts, shirts and scarves, the better! If you are not sure about the item, choose not to pick it up. Wear minimal toiletries, as these items will weigh you and can be purchased overseas, as per your requirements.

Get Packing

Save space in your bag by rolling clothes instead of folding and stacking. Pack socks and underwear shoes and the contents of every possible cavity. Wear large items on the plane, such as hiking boots or winter jackets, to save space in your luggage. Place all essential items, such as passports, money, annual travel insurance information and electronic goods in a safe and accessible place close to you. As an additional security measure, take a photo of your document and take a photocopy in a different place than the original.

Getting your stuff together for a trip around the world does not have to be a chore! Light and smart packing will go a long way in ensuring you have everything you need to make this trip an experience of a lifetime.

Patrick Chong is the Managing Director of InsureMore, an award-winning specialist team in a single global travel and annual travel insurance policy. In addition to offering attractive offers for travel insurance, Patrick also collects and shares the best free travel competitions to help his clients get the most out of their holiday.

3 Unique Ways to Make Your Bedroom Organized & Comfy

3 Unique Ways to Make Your Bedroom Organized & Comfy
A bedroom needs to be comfortable and cozy. It should have a bed that allows you to relax after a long day. It should be the best place in your house and it should also show off your personality. But for a bedroom you should never compromise the comfort for aesthetics but that does not mean that you cannot make it look beautiful. The most important thing for creating a relaxed atmosphere is to keep things organized and clean.

Here are some tips for making sure that your bedroom is comfortable and well-organized. 3 Unique Ways to Make You r Bedroom Organized & Comfy

Adding a soft touch: 3 Unique Ways to Make Your Bedroom Organized & Comfy

It is important that the bedroom does not just look beautiful but also feels soft and comfortable. Create cozy layers on the bed which will add a lot of texture. The high-quality duvets are out of your budget then you can find a goose down duvet sale and make the bedroom cozy. You should try mixing different materials as it will add texture to the whole room. Add pillows of different sizes and shapes and it will make the bedroom soft and cozy.

Smart storage solutions:

The key to keeping the bedroom organized is to make sure that you have enough storage space. If there is no storage space then there will be a mess and clutter in the room which is not a good sight. If you want to add storage space without compromising the aesthetics of the bedroom then you should come up with smart storage solutions.

There are so many different areas in the bedroom that can be used as storage space. The under the bed space is an excellent space for keeping your boxes. You can store winter clothing and bedding items under the bed. Placing shelves behind the bed is also an excellent idea especially for a small room. You can use these shelves to keep the books and decorative items safe. The back of the door can be used to hang. You can use the door storage organizers. The shoe collection can make a lot of mess so it is important that you create a perfect storage space for the shoes. Avoid just throwing them in the corner. You can use an upcycled ladder that should be put it against the wall and you can simply hook the shoes over the steps and they will stay neat and organized.

While thinking of storage space, try to think out of the box so that you can make the best of the layout of the room.

Keeping the closet organized:

One area that you will find difficult to keep clean and organized, is the closet. People take out the cloths and when they change they just throw the cloths in the closet which ends up creating a huge mess. The mess can extend to the whole bedroom and you will have cloths just lying around in the room. You should divide the closet in different sections so that you can keep all the cloths organized. Use the shelves to store clothing items like sweaters so they can maintain their shape. Fold them properly so that they do not create a mess.

When do you need SR22 insurance in Springfield

When do you need SR22 insurance in Springfield

The SR-22 is simply the technical name of the insurance certificate or liability document required by those who do not qualify for a regular car insurance policy.
It is most relevant if a person is found guilty in the case of car accident responsibility with an uninsured car or after a belief about a DUI change (driving under influence). In this case, the insurance company assumes they are at greater risk than the unmarked individual in their records. Therefore, to offset the greater risks they may need to meet when they insure you, the insurance company usually requires a cash deposit or other security form as evidence of financial liability. It acts as a barrier against ongoing irresponsible behavior by vehicle.

When do you need SR22 insurance in Springfield

SR22 Insurance in Springfield VA is required when someone submits SR22 instead of cash deposit or other security. SR22 is used to effectively monitor these high risk riders. If they repeat their violation, SR26 is issued by an insurance company that effectively stops coverage on top of their vehicle, so they are personally liable on a legal level in respect of any damage or injury they may have caused while driving their vehicle.

SR22 also ensures that the insurance policy covers the minimum coverage specified by third parties for certain state-operated companies. Many insurance vendors offer services to get cheap SR22 insurance in Springfield VA. This ensures that many individuals who are otherwise denied responsibility by another company can now insure their vehicle with the approval of the Department of Foreign Affairs and get around it with full legal protection afforded to him under the constitution. When do you need SR22 insurance in Springfield

Getting cheap SR22 insurance in Springfield VA is however the best stop gap measure. SR22 is not a substitute for making a positive change in your life. While the relatively easy and fast availability of SR22 insurance in Springfield VA may make it seem otherwise, it still becomes a fact that you need SR22 in the first place because you have been irresponsible with motor vehicles that were in your control in the past. That behavior not only endangers you, but also your fellow citizens without their own fault. Such behavior can even lead to loss of life or limbs; A motor vehicle is much more than just a means of transportation. It has the capacity to cause enormous dangers as well.

Therefore, just because you can take advantage of SR22 insurance does not mean you get a moral negligence for regret or self-improvement. You must identify yourself and fix the mistakes first. If you have been convicted of a DUI and you know you are guilty, you owe it to yourself not to be behind the wheel of a vehicle unless you are sure that you are not endangering anyone’s life. You have been given the opportunity to make changes within you and you must seize the opportunity with both hands. Better yourself and be a responsible citizen in this country and society. Your friends rely on it.

Getting the Exterior of Your House Ready to Sell

Getting the Exterior of Your House Ready to Sell

If you’re putting your house on the market, one of the best ways to attract immediate interest is to increase the curb appeal. Follow these tips to get the exterior of your house ready to sell.

Landscaping

 

Even a picture perfect house can be overshadowed by poor landscaping. There are some simple steps to take to make sure your yard is always looking fresh. Be diligent about mowing. Overgrown grass suggests neglect. Also, trim trees and bushes to keep them looking tidy. Be sure to weed and daily pick up any debris that blows into your yard.

Cleanliness

Cleanliness goes a long way toward curb appeal. Clean out the gutters, wash the exterior of the windows, and wash off any accumulated dirt and grime. Be sure the walkways are clear of dirt and debris. Since you’re used to looking at the exterior day in and day out, it may help to bring a friend over. A fresh pair of eyes can see things you might otherwise overlook when it comes to items that may need sprucing up.

Repairs

Exterior damage attracts attention, but not the kind you want when you’re selling your home. Fix any broken shutters, doors, or railings. Repair any loose steps. Look for and repair any damaged roofing shingles.

Personal Touches

A home that looks warm and inviting is a home that is likely to sell quickly. Add personal touches to create a homey feel. Put flower boxes in the windows or potted plants by the entryway. Include a welcome mat and door wreath or another decorative item to give a cozy vibe.

Exterior Painting

Exterior house painting in Alpharetta is one of the best things a homeowner can do to increase curb appeal. When choosing a paint color, canvas the neighborhood to get ideas. You want your home to stand out, but tastefully. Contact a painting company in Alpharetta to get ideas and a quote.

Garage

Don’t focus all of your attention on just the house. The garage is an important aspect for potential buyers. Clean out the gutters, pick up all debris around the garage, and look to get it painted as well.

Selling your home is an exciting time. Increase your odds of selling quickly by paying attention to landscaping, giving a thorough cleaning, repairing exterior damage, adding personal touches, and contacting a painting company in Alpharetta to paint the exterior and the garage.

Roof Replacement is Not Optional – Replacing Your Roof

Roof Replacement is Not Optional – Replacing Your Roof

The roof is the most important part of a building or house. We cannot turn a deaf ear to the slightest problem with the roof. It is important to know that the roof replacement is not optional. In this blog post, the importance and the need to replace the roof will be discussed.

Roof Replacement is Not Optional – Replacing Your Roof

Why is Roof Replacement Important?

There are plenty of reason why Roof Replacement is necessary when it is time. Houses and buildings deteriorate by the passage of time. Sometimes, the deterioration of the roof reaches to a level where it becomes necessary to consider a replacement because we cannot risk our lives. Nothing is more important than your life. We risk our lives by postponing or ignoring the Roof Replacement.

Best Time to Install a New Roof

The Roof Replacement is not as simple as it looks like. There are some important points to consider before installing the new roof. It is important to keep the condition of the roof in check. It is crucial to take the required action before the problem gets bigger. Sometimes, we can easily get the minor issues repaired; whereas, it often becomes necessary to go for a replacement because it is not safe to live with the problem.

Busy Roofers and Roofing Companies

The Roof Replacement often becomes quite hectic sometimes. It happens when you are not able to find a roofer or a roofing company immediately. It is due to the reason that the quality roofing companies are ever-busy. They have lots of contracts, so their customers often have to wait for a few days to a few weeks.

The roofers working in an area often get so busy that the customers have to wait for months until they get the required job done. To avoid all unnecessary delays, it is recommended to arrange a roofer or a roofing company beforehand.

At Dwell Roofing, we are always available to serve you. We always charge a reasonable price for the roof replacement. So contact us now and get your discount.

Choose Dwell Roofing: Choose the Best

We have been in the business of Roof Replacement for a long time. We have always helped our valued customers make their lives safe by replacing a risky and hazardous roof. We are always available to replace your roof whenever and wherever it is needed. If you have a question or need a free quote about for the roof replacement, please feel free to contact us. Roof Replacement is Not Optional – Replacing Your Roof

Don’t Miss the chance to Decorate Your Place with over mantle Mirrors

Don’t Miss the chance to Decorate Your Place with over mantle Mirrors

Epitome of glamour, over mantle mirrors is that piece of home décor, which transforms the look of your paradise. Undoubtedly, the Over Mantle Mirrors for Sale Newbury is an indispensable addition to your fireplace. It not only enhances its beauty, but also grabs others attention. Scroll down to learn some important points related to this stunning ornate mirror.
Best Suited for Sitting Rooms

Don’t Miss the chance to Decorate Your Place with over mantle Mirrors

An elegant statement of class in yesteryears, this fireplace mirror has always been an integral part of sitting rooms. Even today, it lets you enter into the realm of art Deco. This type of mirror adds an innate feature in the living room, thereby giving it a polished look. Being fragile this decorative item requires a lot of attention. Hence, it is apt to place Over Mantle Mirrors for Sale Newbury in the sitting room. Certainly, you can take care of this aesthetically pleasing piece of art here efficiently.

Modern Versions of Over Mantle Mirrors

With the passing time, the styles of over mantle mirrors for sale Newbury has evolved. It is imperative for you to know the contemporary versions of such mirrors. Earlier, the mirrors placed above the fireplace were quite oversized, mostly with arched top. Today, you can find myriad types of trendy over mantle mirrors. Some are sleek while some are made of heart shape. It all depends on your choice as a customer. You may pick any style based on your likes and dislikes. Don’t Miss the chance to Decorate Your Place with over mantle Mirrors

Tips to Buy Online

In the virtual world of internet, it becomes important for you to mull over the tips to buy over mantle mirrors online. They are:

• Search for different styles of mirror available online
• Check the one you select complements your place or not
• Browse to learn the trend of decorative mirrors
• Select for sizes with respect to the dimension of your room
• Ensure that the shipping facility is safe and secure
• Be clear with the return and exchange policies online

Kick Sport Announces Black Friday Sale on Nike Shoes Magista Obra

Kick Sport Announces Black Friday Sale on Nike Shoes Magista Obra

Nike Shoes Magista Obra are often known as creative game shoes and are very popular among sports lovers all over the world. Sport Kick currently offers these Nike shoes at discounted prices on their Black Friday Sale. With a 360 degree rotational tractor, these shoes ensure total ball control for a soccer player.
Customers can choose from a variety of Nike Magista Obra Shoes collections, including Nike Magista Obra II FG Pitch Dark shoes at the Sport Kick web shop. Clearat sport is available in various sizes, and soccer players can choose a pair of Nike Magista Obra shoes to have superior control on the ball while playing soccer. These shoes feature revolutionary 3D textures, which also make them stylish in addition to being functionally advantageous for players. This dark color shoe is for players to improve their performance in the game.

Kick Sport Announces Black Friday Sale on Nike Shoes Magista Obra

The online store also brings Nike Magista Obra II FG Soccer Cleats at a discount. Cleat football offers a seamless match for players with different foot sizes and foot construction. The dynamic shirt collar easily creates significant space for breathing, allowing players to enjoy their game with full speed and strength. Shoes with woven tongue tongs offer enough stretchability to keep the player comfortable while running, hitting or kicking the ball while playing.

All soccer players and soccer fans can explore the talents of Nike Magista Obra II Tech Craft 2.0 FG stored in their web store. These shoes provide adequate support on one’s feet and the wire strap locks the foot of the player to move quickly with the ball at full speed. 3D texture enhances the touch experience with the ball with an increased touch area. The enhanced shoe design allows easy to use front foot movement for quick spin and agile field making.

Sport Kick has Nike Magista Obra shoes in various styles and colors combinations, and one can check all of their Nike football cleats collections and be able to take advantage of Black Friday Sale by visiting the website. Kick Sport Announces Black Friday Sale on Nike Shoes Magista Obra

Home away from home

Home away from home Designed by SM Studio, this weekend getaway amidst lush green expanses of the hilly terrain of Lonavala, effectively blurs the boundaries between inside and outside.
A modern dwelling against a laidback visual setting, the landscape and the built form are designed to reflect the surrounding peaceful expanses of nature, merging the outdoors with the interiors. The openness of the built form showers the home with abundant natural light, through full-height sliding windows, while two sides facing open spaces frame views of the scenery around, through extension of living spaces to balconies and decks.

Home away from home

The structure plays with the element of three-dimensional space and form, with the double-height living and dining space becoming the focal loci of the home. Conceptualised on minimal lines, the double-height lends a feeling of being grandiose, whilst the interior treatment keeps the ambience understated and chic. The interior vocabulary develops amid luxurious comfort, with a rich, sophisticated material and colour palette, complete with theatre and activity rooms with a jacuzzi on the terrace!

The massing configuration follows strict geometry and defined proportions; and apart from linking the exterior and interior, it efficiently provides the necessary shading hours, despite the open facades receiving abundant sunlight throughout the day.

The exterior colour palette of green and white, with the pool extending outward on the first floor above the entrance foyer, sits in harmony with the natural surroundings. This 7000sq. ft. abode offering unrestricted vistas of lush greenery, with luxury within, does become the perfect getaway

Bed Bug Thermal Treatments Are the Choice

Bed Bug Thermal Treatments Are the Choice

Bed bugs can be very annoying pests once they enter the house. Many people say that they are a combination of mosquitoes and cockroaches. They live to suck blood from people and pets, but they are very hard to find and kill. There are two main options to consider from the bed bug thermal treatment. Louis to various chemical treatments and insecticides.

Insecticide Bed Bug Thermal Treatments Are the Choice

There are over 300 different insecticides on the market to treat sleeping bug problems, with 7 different categories that deal with the problem in a unique way. The first category is the poison derived from plants that function to kill the population. The second work is by peeling the protective layer on the insects, causing them to dehydrate quickly and die. Biochemistry works to control not only adult insects but eggs and young insects at the larval stage at the same time. The pyrrole insecticide combines cells with bed bugs and interferes with its purpose, eventually killing the insect. Nicotine works by sending the nervous system ticks into excess load until it stops working. Finally, some insecticides affect the insect growth process, prevent it reaching adulthood or speed up the aging process until they die before breeding. One of the biggest disadvantages in chemical approaches is affecting the entire population. Some bugs may never come out of hiding while others become resistant to chemicals.

Heat Treat Bed Bug Thermal Treatments Are the Choice

Heat treatment has the advantage of being unaffected by walls or other obstructions within the home. A pest control technician will bring special equipment to heat home interior temperatures of at least 135 °. Adult bed bugs and eggs and larvae will die when exposed to temperatures over 122 °. This temperature needs to be in direct contact with bugs, so the technician will raise the temperature higher for a long time. This ensures the heat has time to reach the entire population, not just the ones in the bed or furniture. The thermometer is placed in a strategic location throughout the house to ensure the level of temperature rises to an effective level. This can range from a few hours to a smaller open floor plan up to almost a day for larger homes. The biggest problem with heat is how it can affect people, pets, and even some personal items. Everything that is sensitive to heat needs to be removed from the home and treated with chemicals.